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About The Project

Slunks is an activewear brand also specializing in custom apparel for volleyball teams. As their number of custom orders is quickly growing, their website was proving to be limited in how to display product options, as well as how the ordering process functioned. We developed a plan to create an intuitive purchasing flow, showing product options and Slunks custom printing capabilities, all while keeping their brand’s fun colors and personality at the forefront of the design. This project is going live in the summer of 2024, just in time for their busy season!

The Problem 

  • An unclear ordering process for the customs divisions was leading to a poor customer experience and customers leaving without purchasing

  • The product catalog was unclear, leaving product options and printing capabilities going unnoticed by the customer

  • While the rest of the site had strong brand elements throughout, the customs division was lacking brand tie ins, making it appear separate from the rest of the company

The Solution

  • We updated the ordering process with clear directions, guides, and graphics, giving customers a clear picture of what they needed to provide as well as what to expect

  • Creating in-depth product pages to provide fitment information, fabric specifications, and detailed photos boosting customer confidence in their purchases

  • Branding elements were brought in via photos, bright colors and illustrations, helping bring the customs division into the spotlight of the company

Design Process



Identifying the goals of the projects and taking a look at how other players in the same industry are tackling similar challenges.



Identifying the project goals, we define the user personas to gain an understanding of potential pain points. We crafted potential solutions and simulated the user flow.



Using the research we conducted, we began creating  the mood boards, wireframes and the information architecture, creating a clear direction and styling for the project.



Development of the site begins and the UI kit is established. We structure the typography, color palette, icons & buttons to ensure brand consistency across the site.



A/B tests are run across a variety of functions, ensuring various customer needs are met and final functions are optimized before going live to the public.


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Desktop Design

Mobile Design

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