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Case Study: Wilco Offroad

Project Overview: As a growing small business, Wilco Offroad needed to grow their social presence as well as connect with their community. Their reputation of high-quality products was known, but their new products were not getting in front of their audience. By leveraging social, web, and email channels, a plan was put in place to engage current customers while educating new ones.

Industry: Outdoor & Automotive

Campaign Priorities

Services: Marketing & Social Media Management

About the Client: 

Project Elements

Project
Priorities

  • Drive Brand Awareness

  • ​Launch New Product LIne

  • Increase organic site traffic

    • Product Photos

    • Brand & Lifestyle Content

    • Short Form Videos

    • Printed Assets

    Content for Every Channel

  • Authenticity on all platforms

    • Engage with related brands

    • Strong Brand voice & Messaging

    • Direct Messaging with Customers

    • Relatable & Shareable Content

    • Product Walkthrough Videos

    • Short Form Value Prop Content

    • Installation & Troubleshooting Content

    Entertaining education

    • Collaborations with industry partners

    • Product Giveaways

    • Sales & Promotional Content

    Growth Focused Engagement

    • High-Ranking SEO Blog Content

    • Email Targeting Automations

    • Abandoned Cart & Checkout Comms

    • Sales & Product Releases

    Direct Customer Communication

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CONTENT CREATION

CONTENT CREATION

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CONTENT CREATION

SOCIAL MEDIA MANAGEMENT

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CONTENT CREATION

PRODUCT EDUCATION

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CONTENT CREATION

GIVEAWAYS & COLLABORATIONS

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CONTENT CREATION

SEO EMAIL & MARKETING

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